ABOUT US

Alimarootsbeauty is a family run business establish in 2020 in the UK. We create natural and homemade cosmetic product for hair and skin, specially designated for Afro-hair and dark skin tones.

Our ingredients are ethically sourced throughout Africa and the Caribbean by reputable fairtrade merchants. We work with cooperatives in Ghana that process and produce our raw shea butter, mango butter and our black soap.

We aim to support small cooperatives and having a positive impact on emerging economies. We believe in the healing and the purest power of the plants which are rich in astringents and skin calming properties, that gives you a wonderful sense of luxury every time you use them.

Our mission and vision is drawn upon sustainability, social responsibility, environment and wellbeing. By choosing our products you are not only looking after yourself but also helping improve the lives of everyone that works in the fairtrade cooperatives.